More Bang for Your Buck 

Economical and Affordable eCRM Programs for Small Businesses

Hello, fellow small business owner (or curious lurker).

I’m Veronica. We’ve already sorta met. I do the newsletter for Vector Brewing, and I’ve previously written newsletters for some big, giant companies in the past (I’ll just say P&G and leave it at that).

Anyway, you’ve already seen the Vector Brewing newsletter, so let me tell you how effective it is. Then, I’ll give you some numbers if you’re interested in using my reasonably priced services.

Vector Brewing Newsletter INFO

Frequency: Weekly

Audiences: Approx. 3,400

Open Rate: Over 55% consistently (the last few weeks, it’s been over 60%)

Industry Average Open Rate: 20%

Click Rate: Averaging 3%

Industry Average Click Rate: 1%

Platform: Mail Chimp

What does all of this mean?
Vector uses a simple email software to keep a devoted audience engaged. They’re active, they’re loyal, and they actually read the content. We know because they tell us while they’re at our pub spending money (that’s the goal, after all).

What Would a Similar eCRM Strategy Cost You?

I don’t believe in price gouging people. I also don’t believe in working for free—but I know all too well the actual and mental costs of owning a small biz.

I also know that at this point, I’m going to make you click further before revealing financials.

Let’s Get Started

When my husband and I were building Vector, the plan was that I’d retire from my marketing job. But the universe (and the pandemic, and now the recession) had other plans. So, I’m still spending quite a few hours a week making ends meet the only way I know how—being creative. Might as well help some of the folks navigating the same storm, you know?

So, if you’re curious and you want to know more, send me a message. And please feel free to take a look at my other work on this site. It hasn’t been updated in quite a while, but my list of clients and brands speaks volumes.