Hi and hello.
You're here for one reason: To find out about this Veronica person. So, I'll get out of your way and let you get on with it. Hit me up after you've looked around.
The Portfolio
Dell Technologies - Education and Small/Local Governments
The ask: Show how Dell computers are tough enough to make it through the day.
What you’re looking at: Pieces of a full 360-degree campaign with social, paid digital, email, print, and video.
I was accused of writing one of these scripts solely for the purpose of getting a Rube Goldberg machine built and in a commercial.
While I won’t confirm nor deny that accusation, I did manage to show all of the cool things students can do with their Dell computers—including beating the ever-loving bits out of them. The original idea was shooting the entirety of the commercials from the computers’ perspectives, but we needed to show them (I mean, fair feedback). So, I modified the scripts, and I love the results.
K-12 students and how they really use their school-issued computers.
Does a computer get thrown over a police car? You bet.
Higher-ed students use their computers in many ways.
Dell Technologies - Rugged
The ask: Show how tough Dell Rugged computers really are.
What you’re looking at: Pieces of a full 360-degree campaign with social, paid digital, email, print, and video.
Who doesn’t want a tablet they can nearly set on fire before dunking in water?
I won’t reveal which brand of computers I normally use (you can probably guess), but I know they can’t survive any of the scenarios I came up with in this campaign.
It’s a computer as tough as you are. Unless you’re a wimp—then it’s tougher than you.
GameStop - Mortal Kombat Pre-Order
The ask: Get attention. Be ridiculous. Sell games.
What you’re looking at: Video
Look, I played a LOT of Mortal Kombat when I was a kid, and so did my team. We came up with “Karpel Thumbal Syndrome,” a painful condition that gamers get when they senselessly mash buttons, because it’s something we were all guilty of doing.
One of the highlights of my career was getting to present my script to the actual kreators of the game, and hearing them laugh at my many script Easter eggs.
Learn more about Karpel Thumbal Syndrome and how you can prevent it.
You don’t have to let Karpel Thumbal Syndrome happen to you.
GameStop TV - In-Store
The ask: Write “the Show,” 60-90 minutes of content each month for all GameStop locations.
What you’re looking at: Video
For six years, I was the primary writer for GameStopTV, the in-store channel at GameStop retail stores.
Every month, I wrote anywhere from 25-45 scripts highlighting new games, monthly specials, and more. I lead table reads, had to keep embargoed information secret, and stay up-to-date on the latest gaming information. While on set, I was there to adjust copy so we’d hit our times, update information as it came in, and offer any direction if our talent needed it.
“Naughty Bear” was a cute little game about cute little murderous teddy bears.
“Lego Harry Potter: Years 1-4” was an even more magical experience than the source material.
East meets West in “Red Steel 2.”
Axis Neuromonitoring
The ask: Create a website informing healthcare providers and patients the benefits of neuromonitoring during spinal surgery.
What you’re looking at: Pages from the website
Spinal surgery is serious stuff. Neuromonitoring helps ensure that nerves aren’t damaged during spinal manipulation. I don’t like thinking about what’s hiding underneath all of our skin, but I fought through the queasiness to write the Axis website, as well as a helpful little video.
Super-Secret Pharma Product
The ask: Create an eCRM opt-in for [pharma product] on the [undisclosed] platform.
What you’re looking at: Onsite Digital
As any pharma-creative will tell you, we oftentimes can’t show what we work on. Work can take forever to get approved or it gets paused for a long long long time. However, my art director had the genius idea to strip off all of the branding, plug-in royalty-free photos, and remove anything else that would reveal what we were e-communicating on this digital piece.
I can’t say what it is or what it was trying to inform patients about, but you might be able to guess.
Susan G. Komen for the Cure
The ask: Work on the all-encompassing brand campaign.
What you’re looking at: Print (and you can listen to the radio)
Komen used to be the breast-cancer awareness organization. I spent quite a few hours at their headquarters, concepted even more hours with my art director, and came up with some work I’m very proud of—all while my career was still in its toddler stage.
Just checking in on you. Are You still scrolling? Do you need a break?
Houston Arrhythmia Associates
The ask: Create a new website and patient intake forms.
What you’re looking at: Screenshots from houstonrhythm.com and some fun pre-appointment paperwork.
By the time Houston Rhythm and I had found one another, I had written a few websites for medical practices, but this is the first one I got to create myself.
I took a crash course on what makes our tickers actually tick, and then I put that info on a site that helped patients find the care they needed for their own hearts. I also took a stab at simplifying the patient forms to make them less than 1,000 pages. I’m also proud to say I never violated HIPAA.
Various Radio Spots
The ask: The creative briefs all differed, but I managed to put my signature self in each spot.
What you’re listening to: Spots for Freshlook Contacts sponsoring concerts across the country, Texas Lottery Holiday, and Tabasco ESPN radio.
More work coming.
I’m updating my website. If you like what you see, let me know.